Art Tabling
Artists/small business owners who sell their work in-person at outdoor markets, art fairs, and pop-ups.
Tabling often consists of:
Art Tabling
Artists/small business owners who sell their work in-person at outdoor markets, art fairs, and pop-ups.
Tabling often consists of:
Art Tabling
Artists/small business owners who sell their work in-person at outdoor markets, art fairs, and pop-ups.
Tabling often consists of:
6ft folding table
10 ft Umbrella
Battery-powered lights
Payment method
Merchandise displays
Tablecloth + Decor
Signage
Merchandise display
Tablecloth + Decor
Signage
Typical outdoor art market
Typical outdoor art market
Typical outdoor art market
Typical outdoor art market
Typical outdoor art market
Gabby of Gab Art + Design
Gabby of Gab Art + Design
Gabby of Gab Art + Design
Gabby of Gab Art + Design
Charissa of Wasted Ink
Charissa of Wasted Ink
Charissa of Wasted Ink
Charissa of Wasted Ink
Players in Pop-up Retail
An Unexplored Category
The artisanal players (left) have many separate parts and are not all-in one solutions. The commercial players (right) are not made for small sellers and are too unrelatable.
Players in Pop-up Retail
An Unexplored Category
The artisanal players (left) have many separate parts and are not all-in one solutions. The commercial players (right) are not made for small sellers and are too unrelatable.
Players in Pop-up Retail
An Unexplored Category
The artisanal players (left) have many separate parts and are not all-in one solutions. The commercial players (right) are not made for small sellers and are too unrelatable.
Players in Pop-up Retail
An Unexplored Category
The artisanal players (top) have many separate parts and are not all-in one solutions. The commercial players (bottom) are not made for small sellers and are too unrelatable.
Vertical Ledge
Biggest player in category making portable bespoke fixtures attractive
Vertical Ledge
Biggest player in category making portable bespoke fixtures attractive
Vertical Ledge
Biggest player in category making portable bespoke fixtures attractive
Milimetry
Large range of solutions, similar pricing to Vertical Ledge
Milimetry
Large range of solutions, similar pricing to Vertical Ledge
Milimetry
Large range of solutions, similar pricing to Vertical Ledge
Nettl
Branded marketing displays made for commercial use
Nettl
Branded marketing displays made for commercial use
Nettl
Branded marketing displays made for commercial use
Stand 4 Ltd
Semi-permanent easy install kiosks for commercial use
Stand 4 Ltd
Semi-permanent easy install kiosks for commercial use
Stand 4 Ltd
Semi-permanent easy install kiosks for commercial use
Insights
Based on 5 user interviews
Insights
Based on 5 user interviews
Insights
Based on 5 user interviews
Artisanal
Desire for a artisanal setup that aligns with the values of their work
Artisanal
Desire for a artisanal setup that aligns with the values of their work
Artisanal
Desire for a artisanal setup that aligns with the values of their work
Distinct
Need for high distinction against commercial companies tabling
Distinct
Need for high distinction against commercial companies tabling
Distinct
Need for high distinction against commercial companies tabling
Portable
Prioritization of portability, light weight, and ease of setup
Portable
Prioritization of portability, light weight, and ease of setup
Portable
Prioritization of portability, light weight, and ease of setup
Inviting
Production of a brand experience that invites customers in
Inviting
Production of a brand experience that invites customers in
Inviting
Production of a brand experience that invites customers in
Design Brief
Design Brief
Design Brief
How can artist booths be transformed into an experience design that invites customers in while being easily transportable and customizable for the artist?
How can artist booths be transformed into an experience design that invites customers in while being easily transportable and customizable for the artist?
How can artist booths be transformed into an experience design that invites customers in while being easily transportable and customizable for the artist?
Users
Artisans
Small Businesses
Users
Artisans
Small Businesses
Users
Artisans
Small Businesses
Needs
Differentiation
Flexibility
Needs
Differentiation
Flexibility
Needs
Differentiation
Flexibility
Pain Points
Setup Bulk
Attracting Buyers
Pain Points
Setup Bulk
Attracting Buyers
Pain Points
Setup Bulk
Attracting Buyers
Solution
Roam and Display
Flexible Selling
Solution
Roam and Display
Flexible Selling
Solution
Roam and Display
Flexible Selling
Inspiration
Playful, yet Refined DIY
Inspiration
Playful, yet Refined DIY
Inspiration
Playful, yet Refined DIY
#CECB6A
#CECB6A
#CECB6A
#F86B2C
#F86B2C
#F86B2C
#F5C4BB
#F5C4BB
#F5C4BB
#E2E5F4
#E2E5F4
#E2E5F4
#F5D543
#F5D543
#F5D543
#00425B
#00425B
#00425B
Ideation
Design considerations include easy transportation, transformation, display setup, and modularity
Ideation
Design considerations include easy transportation, transformation, display setup, and modularity
Ideation
Design considerations include easy transportation, transformation, display setup, and modularity
Final Concepts
Final Concepts
Final Concepts
Final Concept 1
Features: Modular and custom components, pull-out shade, and a solid structure
Cons: Heavy with amount of plywood, swing-out display blocks seller, lacks transport bars
Final Concept 1
Features: Modular and custom components, pull-out shade, and a solid structure
Cons: Heavy with amount of plywood, swing-out display blocks seller, lacks transport bars
Final Concept 1
Features: Modular and custom components, pull-out shade, and a solid structure
Cons: Heavy with amount of plywood, swing-out display blocks seller, lacks transport bars
Final Concept 2
Features: Fabric to reduce weight, large swing-out display space, pull-out workspace for seller
Cons: Limited locked space, won’t protect from rain, wheels may be unable to control
Final Concept 2
Features: Fabric to reduce weight, large swing-out display space, pull-out workspace for seller
Cons: Limited locked space, won’t protect from rain, wheels may be unable to control
Final Concept 2
Features: Fabric to reduce weight, large swing-out display space, pull-out workspace for seller
Cons: Limited locked space, won’t protect from rain, wheels may be unable to control
Final Design
Roam and Display is a flexible selling cart that can be transported compactly and transforms for selling. It consists of the base cart, walls, and shade.
Final Design
Roam and Display is a flexible selling cart that can be transported compactly and transforms for selling. It consists of the base cart, walls, and shade.
Final Design
Roam and Display is a flexible selling cart that can be transported compactly and transforms for selling. It consists of the base cart, walls, and shade.
Step One: Transport
Hooks on cart pull out to hold side walls. Side walls fit snug for transport.
Step One: Transport
Hooks on cart pull out to hold side walls. Side walls fit snug for transport.
Step One: Transport
Hooks on cart pull out to hold side walls. Side walls fit snug for transport.
Step Two: Construct
The side walls attach to the base cart, and the shade attaches to the walls.
Step Two: Construct
The side walls attach to the base cart, and the shade attaches to the walls.
Step Two: Construct
The side walls attach to the base cart, and the shade attaches to the walls.
Step Three: Open Up
Panels swing out, and panel locks pull down to keep in place. Shade slides out.
Step Three: Open Up
Panels swing out, and panel locks pull down to keep in place. Shade slides out.
Step Three: Open Up
Panels swing out, and panel locks pull down to keep in place. Shade slides out.
Step Four: Customize
Display attachments are added to pegs and signage space is painted.
Step Four: Customize
Display attachments are added to pegs and signage space is painted.
Step Four: Customize
Display attachments are added to pegs and signage space is painted.
Seller-side features
Seller-side features
Seller-side features
Slide-out workstation
Slide-out workstation
Slide-out workstation
Storage in slide-out workstation
Storage in slide-out workstation
Storage in slide-out workstation
Storage on bottom
Storage on bottom
Storage on bottom
Lockable area for important items
Lockable area for important items
Lockable area for important items
Production
DIY and flat-pack
Produced with simple manufacturing methods and standardized wood sizes, allowing users to construct on their own through a flat-pack shipment or with purchased plans.
Production
DIY and flat-pack
Produced with simple manufacturing methods and standardized wood sizes, allowing users to construct on their own through a flat-pack shipment or with purchased plans.
Production
DIY and flat-pack
Produced with simple manufacturing methods and standardized wood sizes, allowing users to construct on their own through a flat-pack shipment or with purchased plans.
Color, Material, Finish
Color, Material, Finish
Color, Material, Finish
Pegboard
Color: Raw Material
Material: Ash Plywood
Finish: Matte Clear VarnishPush Handle
Color: PANTONE 173C (Custom)
Material: Aluminum tubing
Finish: Glossy
Pegboard
Color: Raw Material
Material: Ash Plywood
Finish: Matte Clear VarnishPush Handle
Color: PANTONE 173C (Custom)
Material: Aluminum tubing
Finish: Glossy
Pegboard
Color: Raw Material
Material: Ash Plywood
Finish: Matte Clear VarnishPush Handle
Color: PANTONE 173C (Custom)
Material: Aluminum tubing
Finish: Glossy
Fabric Rod
Color: Raw Material
Material: Aluminum tubing
Finish: BrushedShade
Color: PANTONE 617C (Custom)
Material: Coated Polyester
Finish: Woven
Fabric Rod
Color: Raw Material
Material: Aluminum tubing
Finish: BrushedShade
Color: PANTONE 617C (Custom)
Material: Coated Polyester
Finish: Woven
Fabric Rod
Color: Raw Material
Material: Aluminum tubing
Finish: BrushedShade
Color: PANTONE 617C (Custom)
Material: Coated Polyester
Finish: Woven
Cart Frame
Color: Raw Material
Material: Ash Wood
Finish: Matte Clear VarnishBody Paneling
Color: Raw Material
Material: Ash Plywood
Finish: Matte Clear Varnish
Cart Frame
Color: Raw Material
Material: Ash Wood
Finish: Matte Clear VarnishBody Paneling
Color: Raw Material
Material: Ash Plywood
Finish: Matte Clear Varnish
Cart Frame
Color: Raw Material
Material: Ash Wood
Finish: Matte Clear VarnishBody Paneling
Color: Raw Material
Material: Ash Plywood
Finish: Matte Clear Varnish
30% Scale Model
Roam and Display
Roam and Display
Roam and Display
Overview
Roam and Display is a flexible selling cart for artisans and small business owners. It can be transported compactly and transforms for selling. It consists of the base cart, walls, and shade.
Overview
Roam and Display is a flexible selling cart for artisans and small business owners. It can be transported compactly and transforms for selling. It consists of the base cart, walls, and shade.
Overview
Roam and Display is a flexible selling cart for artisans and small business owners. It can be transported compactly and transforms for selling. It consists of the base cart, walls, and shade.
Timeline
12 weeks
Fall 2024
Timeline
12 weeks
Fall 2024
Timeline
12 weeks
Fall 2024
Recognition
Fall 2024 Design Excellence Award from The Design School at ASU
Recognition
Fall 2024 Design Excellence Award from The Design School at ASU
Recognition
Fall 2024 Design Excellence Award from The Design School at ASU
miaksaxon@gmail.com
miaksaxon@gmail.com
miaksaxon@gmail.com