Target User
Non-profit/ social activism organizations. Need portability- wheels that work well over rough terrain, and adaptability- A PA that works for rallies, workshops, and events.
Target User
Non-profit/ social activism organizations. Need portability- wheels that work well over rough terrain, and adaptability- A PA that works for rallies, workshops, and events.
Target User
Non-profit/ social activism organizations. Need portability- wheels that work well over rough terrain, and adaptability- A PA that works for rallies, workshops, and events.
Current Solution-
The Fender Passport
Interaction with the Fender Passport to empathize with user and understand common pain points.
Discovered pain points relate most to:
Portability
Convenience
User Experience
Current Solution-
The Fender Passport
Interaction with the Fender Passport to empathize with user and understand common pain points.
Discovered pain points relate most to:
Portability
Convenience
User Experience
Current Solution-
The Fender Passport
Interaction with the Fender Passport to empathize with user and understand common pain points.
Discovered pain points relate most to:
Portability
Convenience
User Experience
PAs cannot stack
PAs cannot stack
PAs cannot stack
Wheels are not rugged
Wheels are not rugged
Wheels are not rugged
User's Pain Points
Conducted ethnographic research in a rally setting. Discovered that rally organizers were rigging their PA powered speakers to better suit their needs.
In a rally setting, the speakers must work over rough terrain for long periods and stack to amplify sound.
User's Pain Points
Conducted ethnographic research in a rally setting. Discovered that rally organizers were rigging their PA powered speakers to better suit their needs.
In a rally setting, the speakers must work over rough terrain for long periods and stack to amplify sound.
User's Pain Points
Conducted ethnographic research in a rally setting. Discovered that rally organizers were rigging their PA powered speakers to better suit their needs.
In a rally setting, the speakers must work over rough terrain for long periods and stack to amplify sound.
Form Exploration
Exploring speaker forms with consideration to multiple configurations, portability, and use case.
Form Exploration
Exploring speaker forms with consideration to multiple configurations, portability, and use case.
Form Exploration
Exploring speaker forms with consideration to multiple configurations, portability, and use case.
Audio Interface Ideation
Prioritizing user-experience and clarity by simplifying interface and rethinking 2 steps: select input and adjust
Audio Interface Ideation
Prioritizing user-experience and clarity by simplifying interface and rethinking 2 steps: select input and adjust
Audio Interface Ideation
Prioritizing user-experience and clarity by simplifying interface and rethinking 2 steps: select input and adjust
Interaction-point Ideation
Looking to existing points of interaction and exploring form through sketch ideation and pink foam modeling
Interaction-point Ideation
Looking to existing points of interaction and exploring form through sketch ideation and pink foam modeling
Interaction-point Ideation
Looking to existing points of interaction and exploring form through sketch ideation and pink foam modeling
Proposed Dimensions
Allow single unit to house larger woofer.
Remain small enough to stack comfortably.
Height: 14in
Width: 16in
Depth: 14 in
Proposed Dimensions
Allow single unit to house larger woofer.
Remain small enough to stack comfortably.
Height: 14in
Width: 16in
Depth: 14 in
Proposed Dimensions
Allow single unit to house larger woofer.
Remain small enough to stack comfortably.
Height: 14in
Width: 16in
Depth: 14 in
Features
Features
Features
Clasp Attachment
Clasp Attachment
Clasp Attachment
Intuitive UI
Intuitive UI
Intuitive UI
Rugged Wheels
Rugged Wheels
Rugged Wheels
Pull Handle
Pull Handle
Pull Handle
1:2 Scale Model
Built to visualize proposed design and dimensions.
Foam core, cardstock, laser-cut matboard and pink insulation foam.
1:2 Scale Model
Built to visualize proposed design and dimensions.
Foam core, cardstock, laser-cut matboard and pink insulation foam.
1:2 Scale Model
Built to visualize proposed design and dimensions.
Foam core, cardstock, laser-cut matboard and pink insulation foam.
Intuitive User Interface
Reducing visual clutter and simplifying user-experience. Knob turns to scroll and pushes in to select on the screen.
Intuitive User Interface
Reducing visual clutter and simplifying user-experience. Knob turns to scroll and pushes in to select on the screen.
Intuitive User Interface
Reducing visual clutter and simplifying user-experience. Knob turns to scroll and pushes in to select on the screen.
Fender
Go Loud
Fender
Go Loud
Fender
Go Loud
Fender Go Loud
Fender Go Loud
Overview
A portable PA system inspired by the brand language of Fender- Partnership between the 3rd year Industrial Design studio at ASU and VP of Design at Fender, James Gifford.
Overview
A portable PA system inspired by the brand language of Fender- Partnership between the 3rd year Industrial Design studio at ASU and VP of Design at Fender, James Gifford.
Overview
A portable PA system inspired by the brand language of Fender- Partnership between the 3rd year Industrial Design studio at ASU and VP of Design at Fender, James Gifford.
Timeline
8 weeks
Spring 2024
Timeline
8 weeks
Spring 2024
Timeline
8 weeks
Spring 2024
Recognition
Spring 2024 Design Excellence Award from The Design School at ASU
Recognition
Spring 2024 Design Excellence Award from The Design School at ASU
Recognition
Spring 2024 Design Excellence Award from The Design School at ASU
miaksaxon@gmail.com
miaksaxon@gmail.com
miaksaxon@gmail.com